A provisional article was added to the Law Amending Some Laws dated March 25, 2020 and numbered 7226 With the Law Amending the Tax Procedure Law and Some Laws published in the Official Gazette dated April 30, 2021 and numbered 31470. You can reach the Official Gazette from here.

What Does the Regulation Bring?

Within the scope of the fight against the Covid-19 epidemic, a regulation has been made regarding the follow-ups based on the cheques and bill of exchange to prevent loss of rights, taking the restrictions applied through the country into account. The amendments entered into force as the publication date in the Official Gazette. According to the regulation;

The Regulation Prohibiting Payments with Crypto-assets (“Regulation”) that published in the Official Gazette dated April 16, 2021 and numbered 31456 will enter into force on April 30, 2021.

What is the purpose of the Regulation?

Procedures regarding the non-use of crypto-assets in payments, not using crypto-assets directly or indirectly in the provision of payment services and electronic money issuance, and the transfer of fund from payment services and electronic money institutions to platforms offering trading, custody, transfer or issuance services to crypto-assets and it is aimed to determine the principles.

According to the official announcement made by the Ministry of Trade on 30.11.2020, the date for registration of the service providers to the Commercial Electronic Message Management System (IYS) and submitting current recipients' confirmations has been postponed considering the negative effects of the COVID-19 virus on business processes. According to the announcement:

• For service providers with commercial electronic message approvals of over 150 thousand, the deadline of submitting confirmations has been postponed to 31 December 2020, and the deadline of controls of these confirmations by citizens to 15 February 2021.
• For service providers with commercial electronic message approvals of 150 thousand or less, the deadline for submitting confirmations has been postponed to 31 May 2021, and the deadline of controls of these confirmations by citizens to 15 July 2021.

With the Directive on Amendment on the Commercial Communication and Commercial Electronic Messages published in the Official Gazette No. 31227 dated 28.08.2020, Article 2 of the Directive on Commercial Communication and Commercial Electronic Messages ("E-Commercial Directive" or "Directive") has been changed, according to this change the deadline for transferring the received confirmations to the Message Management System ("IYS") has been extended until 1.12.2020. What is IYS? Who are subject to the Law? What should responsible parties do until the deadline?

In this article, we will explain the basic principles of commercial communication to be established with electronic messages within the framework of the current regulations and IYS.

What is Electronic Commercial Message, In Which Situations Do E-Message Legislation Apply?

Electronic commercial messages are regulated under the Electronic Commerce Law ("E-Commerce Law" or "Law"), Directive and relevant legislation.

The Directive covers the commercial communication established by means of electronic communication for the purpose of promoting service provider's goods, services or business, for marketing purposes or for the purpose of doing them on behalf of someone else. However, some transactions subject to private sectoral regulations are exempted from the Directive. These are: