The Communiqué on Commercial Advertising and Unfair Commercial Practices Regulation for the consumer (“Regulation”) has been published in the Official Gazette numbered 31737 and dated 01.02.2022.
The issues regulated by the Regulation are as follows:
1. Personalized Price Description
A “personalized price” description has been defined with the Regulation.
In this context, the personalized price offered by analyzing the purchasing behavior and other personal data of the consumer and the current sales price of the product will be displayed to the consumer in the same area.
2. Discount Sale Prices
To determine the sales price of the goods or service offered for sale before the discount, the lowest price applied within thirty days before the discount will be taken as a basis. The burden of proof on this matter will belong to the advertiser.
3. Advertisements Regarding Financial Services
In advertisements where the goods or services are offered for sale with a tied credit; details such as the credit period, the interest rate, the monthly and percentage value of the total cost to the consumer, and the reimbursement conditions will be made accessible to the consumer, in the area where the advertisement is published or on a separate website including a warning sign, in an area where the consumer can get detailed information easily.
4. Sorting Practices
In case of sorting by comparing certain features of the goods or services offered for sale on the internet, such as price and quality, information about principles of the sorting will be available to the consumer with a warning sign in the same or a separate website, where can be accessible by the consumer for detailed information easily.